On August 21st, 2009, Richie Contartesi achieved his first major goal, earning a full D1 football scholarship in the SEC (South Eastern Conference) at Ole Miss staggering 5'7″ and a hefty 150 pounds. More importantly, he learned how to re-ignite a relentless resilience which has allowed him to continue to succeed in other areas of his life. He went on to become a starter at Ole Miss, play Arena football professionally, wrote a #1 bestseller, built a successful speaking and training business, a real estate investment company and opened the only 24/7 functional fitness facility in Las Vegas which he is in the process of franchised to help people physically as well. Richie doesn't just speak about football but shares how the person you become in pursuit of going after a major goal is more important than just achieving the goal itself.